GVC Holdings in Content Deal with iSoftBet

Internet betting group GVC Holdings revealed last week that they have signed a content supply deal with iSoftBet, and will offer the developer's games on its online brands such as bwin.

The deal will see GVC Holdings offering 40 of the developer's games, which are set to go live later this year on bwin, Sportingbet, CasinoClub and Party Casino. The games put out by iSoftBet include branded and original games, including 24, Mega Boy, Neon Reels, and dozens more. Titles covered include both desktop and mobile platforms.

Commenting on the deal GVC Holdings Chief Product Officer Liron Snir said, "This is an important step in fulfilling our vision to transform our casino offer to one that is best-in-class. It is particularly pleasing that players in growing regulated markets such as Spain and Italy will now have access through our sites to the fantastic content iSoftBet has developed."

iSoftBet Head of Business Development Michael Probert also commented, noting: "We are delighted that GVC has selected us as a partner and we look forward to integrating our unique content into their platform. Our partnership with GVC will definitely help us grow even further in regulated markets. We are already approved and certified in the UK, Belgium, Portugal and Romania amongst others, and knowing the fact that both organisations share the same vision of delivering world-class content, we're very excited to get started."

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