Internet betting group Fortuna Entertainment has announced that they have signed a six-year sponsorship with the Czech Football Association, and will be an Official Partner of the team as a result.
The deal will see Fortuna getting exclusive marketing rights as well as signage at events for the Czech national team. The deal will also give Fortuna rights as a title sponsor for the country's second-level football league.
Additionally, Fortuna will also gain sponsorship rights for the top-level of football in the Czech Republic in 2018 when current deals expire.
Fortuna offers a full sportsbook and casino to their players, specializing in offering their services throughout the eastern European market.
Comments
This only shows how important is Czech gambling market for the brand and their plans to be even stronger there trough that deal. National sides couldn't have sponsor banners on their shirts but I'm sure they will find a way their name to be mentioned every time Czech side is on the field.