Gaming firm NYX Gaming Group has announced that it has signed a contract with GeoComply Solutions, and will use the service to accurately locate players in regulated jurisdictions in order to prevent fraud.
The partnership will see the GeoComply pINpoint service integrated with NYX's Digital Gaming System platform, which offers online betting services throughout the globe, and is able to support mobile devices, which are the fastest growing segment in the gaming market. The supply deal will assist NYX in making sure punters are within certain borders, including inside New Jersey where boundaries are firmly set.
Commenting on the deal NYX Chief Product Officer, Americas Kevin Vonasek said, "Since becoming the market leading supplier of iGaming platforms in New Jersey, NYX aims to extend that position into the world of regulated on-property mobile gaming. The security and acute sensitivity provided by GeoComply's system is unmatched. With this partnership NYX can now deliver mobile slots, table games, poker, bingo or scratch cards to brick & mortar casinos, allowing our partners to reach their younger in-venue players - or millennials, who we already know represent the lion's share of the digital gaming market."
GeoComply CEO Anna Sainsbury also commented, noting: "Building on a growing relationship, we're excited to be working with NYX to expand our on-property solution. Together we can allow players to bring their own device and remain as safe as when they play on the machines and tables on the floor."