UK gaming giant Ladbrokes has announced that it has secured a two-year sponsorship extension of the World Grand Prix and Players Championship snooker tournaments, giving the group an extensive platform to advertise its services.
The deal is a continuation for Ladbrokes, which had been the title sponsor of the events in the past, earning exclusive signage and promotion ability in the process. The events will both be broadcast on the ITV4 channel, and will feature £100,000 and £125,000 prizes respectively.
Commenting on the deal Ladbrokes Chief Marketing Officer Kristof Fahy said, "We're delighted to extend our partnership with World Snooker following hugely successful tournaments this year. We're incredibly passionate about sport at Ladbrokes and it's great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years."