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Italy's Gambling Industry Grows 17%

Italy's gaming regulator revealed this week that the country's gambling industry is surging, bringing in €512 million in revenue during the past month.

In August, Italian gaming firms brought in €512 million, €309.7 million of which came online and €202.3 million coming from land casinos. On the internet side of things, Bet365 was the largest online sportsbetting operator, as it held 39.7% of the market, compared with Eurobet that came in second with 8.7% of revenues. Casino game revenues were up 35%, with Lottomatica being the largest firm at 11.8% share, with Sisal and PokerStars coming in second and third at 8.5% and 7.3% each.

For the poker market, PokerStars had 74.2% of tournament share as well as 50.9% of cash games, although revenues for both sectors was down for the month.

Betting exchanges were up 65.5%, with Betfair claiming a stranglehold on the market with 95% share.

Gaming in Italy has done quite well for the year, as revenues to date are €8.2 million in the country, up 19.3% from the same comparative time in 2015.

2 replies • Last post


Fortune HunterFortune Hunter
sharpe's picture
Location: Sofia, Bulgaria
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26 September 2016 - 8:55pm

Obviously Bet365 doesn't have a competition amongst sportbooks in Italy but it's the same in most of the European countries so it's not a strange thing really, in casino games things are a lot more equal which is the way it should be I guess.

Gold PlayerGold Player
Location: The North
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27 September 2016 - 9:12am

Online Gaming is growing rapidly and it doesn't surprise me that gaming providers see nice revenue. But for some reason I didn't think that online gaming was so popular in Italy but I guess I was wrong.

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