Internet betting game developer Booming Games has announced that they have opened an Asian facing division of their company, hoping to capitalize on what they feel will be a growing market.
The new group is called Booming Games Asia, and will offer the developer's full library of desktop and mobile casino games to punters in the region, and games thought likely to be popular in Asia will also be developed with the area in mind.
Commenting on the new group Booming Games CEO Max Niehusen said, "We have always had an eye trained on the East Asian market and a burgeoning output of games specifically for this region. Getting global spread is relatively straightforward, but of little benefit if the diverse needs and tastes of the end users are not met. We aim to serve these regional differentiations in taste, points of reference and culture."
"This new Asian facing arm aims to create games with these differences in mind, designing games that chime with the contemporary preferences of these players. We are investing further in analytic tools, creating new BI Teams and cooperating with new partners in the Asian market to achieve this."
"This way our players can bypass the unnecessary hassle of playing a variety of games just to find one with the style which they favor."
"This greater degree of transparency benefits both sides, facilitating a more enjoyable gaming experience for players and providing us with feedback, with which we can better cater to our players."
Since its launch, Booming Games has become a semi-popular developer, putting out more than 60 online slots that can be played on both mobile and desktop platforms. Some of the company's most popular games include Anaconda, Crazy Zoo, Vitamin Boom, and Galactic Speedway.