The launch is the first to take advantage of Playtech's new mobile casino app, and it offers more than 100 games that are tailored to work on smartphones and tablets. The app is faster than loading the site through a web browser, and is also available for both Apple and Android devices. Those who already have the bet365 app on their phones will be offered the new product as an upgrade.
Commenting on the release Bet365 CEO Christian Bogstrand said, "We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high-quality content with a much faster and improved gaming experience."
Playtech COO Shimon Akad also commented, noting: "Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming. Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players."
"The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today."