This week the New Jersey Division of Gaming Enforcement revealed a new study that shows that 77% of the state's online gamblers are men, but that women overwhelmingly make up the high-roller segment.
The study was organized by the Center for Gambling Studies at the Rutgers University School of Social Work, and surveyed more than 79,000 adults who had gambled online within the Garden State's borders. The study revealed that most gamblers in New Jersey are men aged between 25 and 34, with those 65 and older making up less than 1% of the market. The average New Jersey online gambler also generally sticks with just one or two main online casino sites, although 10% of punters do play nearly every day, on multiple sites.
Of those that gamble almost every day, it was revealed that 53% were women, who also spent a lot more and were considered lucrative high-rollers by gaming firms.
When it comes to safety features, 14% of New Jersey punters use deposit limits, time limits, or self-exclusion policies to control their gambling habits, with women most likely to self-exclude, while men used a combination of the feature. Those that had used the policies gambled $45,000 on average, although that number is skewed by one player who wagered an astronomical $11.5 million.
Speaking about the safety policies, study coordinator Lia Nower said, "We compared gambling habits of players who set limits before gambling to those who gambled before and after or quit gambling after setting limits. Overall, gamblers who set limits before playing bet far fewer days, placed fewer bets and bet less in a year than the other groups."
"The key to improving their (responsible play features) effectiveness is to make sure the features are visible and accessible, to provide education on how to use the features, and to encourage players to opt-in at sign-up when they can make objective choices about their play."