Internet sportsbetting firm Tempobet has announced that they have struck a deal with Euroleague Basketball, and will have signage on courtside ads for the upcoming season.
The deal cost Tempobet a six-figure consideration, and will see Tempobet's TempoCasino.com brand being displayed for the German Brose Bamberg team. The deal is good for 15 regular season games, with additional playoff matches possible as well.
Commenting on the deal Tempobet Managing Director Mark Clayton said, "Basketball is a hugely popular sport with both our existing customers and among potential ones, and the opportunity to be the only sportsbook on the billboards in Germany was too good to miss."
"Having one deal that gives us simultaneous coverage in multiple European territories with audiences of many millions at the same time will help take us to the next level."
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Comments
It's not a secret that Germany is a huge market and Tempobet I think making very good move quickly realizing the chance of great advertising through this German team in the Euroleague.