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Tempobet Signs Sponsorship Deal with Manchester City

Online sportsbetting site Tempobet has announced that they have signed a sponsorship deal with Manchester City FC, and will become a regional betting partner of the team as a result.

The deal will see Tempobet getting exclusive marketing opportunities, including access to players and team logos, which will be used to target fans in the club throughout Asia, where Tempobet bases its operations.

Commenting on the deal Tempobet Managing Director Mark Clayton said, "We're very confident that a deal of this status will allow us to engage with football fans all over the world and help us showcase our compelling and highly competitive sports betting offering."

Manchester City VP of Director Partnerships Damian Willoughby also commented on the deal, noting: "We are delighted to welcome Tempobet to the Manchester City family. Tempobet are a world-leading gambling company with an extensive presence in the Asia-Pacific region, where our fan base continues to grow."

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18 August 2016 - 9:31pm

It's pretty ordinary thing these days to see such deals between leading sport clubs and online bookie.
I guess bookmakers using the respective club's name to attract new customers in exchange of % of the profits I guess. That's why betting partner seems like the right definition.