Internet betting firm Playtech has announced that it has launched their first virtual sports betting product with prominent UK betting group Coral.
The game being launched is Virtual Sports Football Accumulator, and allows players to bet on the results of simulated football games. The game is being distributed through 100 retail shops in the UK, and if the game is popular it could expand to more than 1,000 shops.
Commenting on the launch Playtech Sports Head of Virtual Elliot Norris said, "We've been working around the clock on a retail solution and firmly believe we've launched the best product on the market. Not only does it play extremely well, it looks great and is extremely simple and cost effective to set up, distribute and deploy."
Coral Gaming Director Mark Kemp also commented, noting: "The project was delivered swiftly and promptly and we're delighted with the results. Playtech's new virtual sports retail product adds yet another dimension to the industry leading Omni-channel customer experience we have across all channels."