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iSoftBet in Content Deal with Pariplay

Internet betting software developer iSoftBet has announced that they have signed a content supply deal with Pariplay, and will distribute their games on the company's FUSION network as a result.

iSoftBet has released a series of unique and licensed games based on hit properties such as Beverly Hills 90210, 24, Rambo, The Warriors, Platoon, and more. The deal will see Pariplay's platform swell to more than 100 games, with titles from several top developers allowing the group to have a substantial presence inside of Europe.

Commenting on the deal iSoftBet Head of Business Development Michael Probert said, "We are pleased to be a strategic content partner with Pariplay and look forward to showcasing our best-performing games to the industry with this integration. We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements."

Pariplay General Manager Adrian Bailey also commented, noting: "Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets. At the same time, iSoftBet's content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network."

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22 August 2016 - 8:32pm

Distribution is no less important part of the developer's business than creation of the games itself I think so after iSoftBet created this popular themed slots they will have to make sure they will reach as bigger audience as possible so that s deal is one of the steps in the process.