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iSoftBet Inks Supply Deal with Ainsworth

Internet betting group iSoftBet has announced that they have signed a content deal with Ainsworth Game Technology, and will include Ainsworth's content in it's Game Aggregation Platform.

The partnership will see Ainsworth titles being ported over in both HTML5 and Flash formats, and will be featured alongside more than 20 different suppliers.

Commenting on the deal iSoftBet Head of Business Development Michael Probert said, "We are constantly looking to grow our product offering with high-quality content, and partnering with Ainsworth is a true testament to that. Ainsworth is among the world's top-performing providers, and it's a real coup for us to be able to offer its games to our customers."

Ainsworth GM of Online Operations Jason Lim also commented, noting: "Partnering with iSoftBet marks an important milestone for Ainsworth with our expansion into the European real-money gaming market. We are excited Ainsworth's land-based casino slot games are now available to iSoftBet's operators and look forward to growing the online business with our latest innovative games."

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24 July 2016 - 8:18pm

Obviously the deal is huge for Ainsworth which are not so well known here in Europe and it's really an amazing opportunity for them. In the same tame this coincide nicely with iSoftBet ambitions to enlarge their portfolio.