Betfair to Sponsor FC Barcelona

Internet betting firm Betfair has announced that they have signed a sponsorship deal with FC Barcelona, and will serve as one of the club's Global Betting Partners as a result.

The sponsorship deal will begin with the upcoming season and run through 2018-2019, and will offer the company exclusive imaging rights, as well as exposure within the club's stadium.

Commenting on the deal Betfair's Director General Paul Gambrill said, "We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally. We very much look forward to working with the club to offer the incredible fans unique promotions, content and experience."

FC Barcelona's VP of Marketing and Communication Manel Arroyo also commented, noting: "FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting. We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences."

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19 July 2016 - 9:54pm

Obviously Betfair has very ambitious growing plan because of this deal, I remember the time when Barcelona was the only team which didn't have any sponsors banner at their jerseys and they were quite proud of that, I guess the money worth more than the club's traditions and pride!