Bet365 to Sponsor Sky Sports EPL Games

Betting firm bet365 has announced that they have signed a three year sponsorship with Sky Sports and will be the official sponsor of the channel's English Premier League football coverage for Monday and Friday matches.

The deal will run beginning this year and will go through the 2018-2019 season and will give bet365 exclusive marketing opportunities on the channels. Nissan has also been announced as the sponsor for Saturday and Sunday matches.

Commenting on the deal bet365 CEO John Coates said, "In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It's certainly a fitting collaboration and is testament to Bet365's continued and expanding relationship with Sky Sports."

Sky Media Managing Director John Litster also commented, noting: "It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history."

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15 July 2016 - 8:34pm

I think it's strange that Bet365 didn't have a sponsor deal with some of the leading PL and Europe clubs and leagues so far when we they are one of the leading,world famous sportbooks. Friday PL games will be the new thing in the league so no doubt it would be a great advertising for all new sponsors involved.