Betting firm bet365 has announced that they have signed a three year sponsorship with Sky Sports and will be the official sponsor of the channel's English Premier League football coverage for Monday and Friday matches.
The deal will run beginning this year and will go through the 2018-2019 season and will give bet365 exclusive marketing opportunities on the channels. Nissan has also been announced as the sponsor for Saturday and Sunday matches.
Commenting on the deal bet365 CEO John Coates said, "In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It's certainly a fitting collaboration and is testament to Bet365's continued and expanding relationship with Sky Sports."
Sky Media Managing Director John Litster also commented, noting: "It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history."