Gaming firm NYX Gaming Group has announced that they have come to an agreement to purchase gaming platform Betdigital for $35.4 million.
The deal will see NYX paying out a large cash payment as well as additional disbursements over the next three years for the platform. Betdigital originally launched in 2011 and provides games to online casinos through desktops, mobile devices, land-based systems, and televisions. NYX noted that they used less than 5% of their total assets to complete the deal.
Commenting on the deal NYX CEO Matt Davey said, "In Betdigital, we have identified an asset that will strengthen our reach and underpin the global content strategy of the company. Particularly, Betdigital allows NYX to strengthen its position in the UK market, providing another unique flavour of regional expertise and omni-channel content that will benefit NYX and OpenBet customers and shareholders immediately and over the long-term."
Betdigital CEO Heath Samples also commented, noting: "We are well-positioned to help NYX gain maximum returns from their plans for omni-channel expansion. Being a part of the NYX family will accelerate Betdigital's growth story by leveraging the cross sell opportunities available with the NYX customer base and by providing them with world-class content."