UK betting firm Ladbrokes has announced that it has opted to extend its current sponsorship deal with the UK Professional Darts Corporation, and will be the title sponsor sof the World Series of Darts Finals as a result.
The extension will see Ladbrokes getting exclusive signage and marketing privileges at the Finals, which will take place in Glasgow later in the year. The deal is the latest extension for Ladbrokes, who also signed on to sponsor the Sydney Darts Masters .
Commenting on the deal Professional Darts Corporation Chairman Barry Hearn said, "The World Series of Darts is growing year on year, and the inaugural Finals last November was a thrilling tournament which culminated in an outstanding final between Michael van Gerwen and Peter Wright. Given the ever-increasing standard of darts worldwide, we can look forward with excitement to November's tournament."