Caesars in Atlantic City Adopts NYX Platform

This week it was revealed that Caesars Interactive Entertainment, Inc. has signed a content deal with the NYX Gaming Group, and will adopt the company's Open Platform System for its online betting sites in New Jersey.

The OGS system will provide both desktop and mobile games to in New Jersey, and will feature backend loyalty and marketing systems for the casino to use. The full NYX software suite will be offered to players, and will be implemented in the coming months.

Commenting on the deal Caesars Interactive Entertainment Senior VP Marco Ceccarelli said, "CaesarsCasino is excited to be supported by an award-winning and deeply functional platform in NYX's OPS. The platform and games will undoubtedly be catalysts for future growth in New Jersey."

NYX Chief Product Officer of the Americas Kevin Vonasek also commented, saying: "This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership. CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada. This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we've enjoyed with CIE to date."

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1 July 2016 - 11:08pm

Caesars casino management really should be exited about this deal, we all know NYX is one of the leading brands there but it's also a huge opportunity for them to enlarge their business even further I think.