English Premier League club Swansea City has announced that they have signed a deal with online gaming firm BETEAST, and will adopt the company's logo on their shirts for the upcoming 2016-2017 season.
The BETEAST logo will appear on the front of Swansea's sweater, and the deal also makes BETEAST the club's Official Asian Betting and Gaming Partner. The gaming firm is looking to expand its branding in Europe, and has begun offering its services in the United Kingdom.
Commenting on the deal Swansea Commercial Director Leigh Dineen said, "It is an exciting partnership and the biggest front-of-shirt deal the club has ever secured. As a club we are looking forward to helping BETEAST grow their brand internationally."
A BETEAST spokesman also commented on the deal, saying: "This is BETEAST's first venture into British football and the next step in a sponsorship strategy that will aim to make the brand present in top sporting events around the world."