PokerStars Inks e-Gaming Sponsorship Deal With Team Liquid

Internet poker giant PokerStars has announced that it has signed a sponsorship deal with e-Sports group Team Liquid, which will see some of the team's players integrating online poker into their gaming patterns.

The deal will see several Team Liquid players adopting poker as a game they play for money, and will showcase skills, challenges, and broadcast their sessions to viewers on Twitch. The first group of players to adopt poker as part of the deal will be Janne "Savjz" Mikkonen, Jeffrey "Sjow" Brusi, and Dario "TLO" Wünsch. All of the players will be playing poker through PokerStars, increasing the company's branding across a new platform.

Commenting on the deal Jeffrey Brusi said, "I'm happy to announce that I'll be streaming poker under the PokerStars flag. I used to play a lot before I started my eSports career and it's a very interesting and complex game. If you want to see an old poker player relearn the game, tune in to my stream."

Dario Wünsch also commented on the deal, noting: "Poker and StarCraft have always been two scenes very close to each other. Both are games of incomplete information with incredibly high skill ceilings. I'm looking forward to trying myself out in poker, and viewers will be able to see me learn the game as a total amateur on my Twitch channel."

No details on the consideration paid for the sponsorship have been revealed, but it is likely that the group of players got a sweet deal, given how large the e-Sports genre of gameplay has grown over the past few years.

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sharpe's picture
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22 May 2016 - 11:09pm

Would be interesting to see how these gamers will do in Poker, definitely a different challenge for them but I guess it's a innovative way from Poker Stars to advertise their brand and products.

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23 May 2016 - 11:27pm

how can i play pokers?