Internet gaming firm 32Red has announced that it has signed a three-year shirt sponsorship deal with Leeds United FC, the latest sponsorship for the betting giant.
Leeds United FC is playing in the Football League Championship, and was founded in 1919. The club currently plays at Ellen Road in front of nearly 38,000 fans, and has remained popular among its loyal fans. No information on the consideration paid or additional branding opportunities were available as of press time.
Commenting on the agreement 32Red CEO Ed Ware said, "We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand. We look forward to our association with Leeds United over the coming seasons."
Leeds United Executive Director Paul Bell also commented on the deal, noting: "32Red are a modern, forward-thinking brand with a long standing and successful history of sponsoring high profile teams within football and we are delighted to welcome them into our commercial partners programme. We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support."