Core Gaming Inks Distribution Deal with Paddy Power Betfair

Internet betting software developer Core Gaming has announced that they have signed a content distribution deal with Paddy Power Betfair, and will offer their software as a result.

Core Gaming will distribute five of their most popular games, and will end up releasing more should the titles become popular enough at the various Paddy Power Betfair properties. Initial games being launched are 3 Card Brad, Scratch 4, Sky's the Limit, and Beehive Bedlam.

Commenting on the deal Core Gaming CEO Justin Chamberlain said, "Paddy Power was the first customer we sold content to back in 2006 with our historic 'Reverse Auction' service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry."

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3 May 2016 - 8:27pm

Obviously this is one very long partnership which is useful for the sides but now Core Gaming products could reach a lot more punters since Paddy Power becomes a part of that huge merger with Betfair.