Online betting company Betway has announced that it has signed a deal with the Professional Darts Corporation and will become the title sponsor of the World Cup of Darts, which is to be held on June 2nd through the 5th this year.
The deal comes after Betway signed a sponsorship deal of the Premier League of Darts, and will see the company getting prime exposure on signage throughout the venue. The World Cup of Darts will see two players on a team from their respective country, facing off against other countries. There will be 32 countries in the tournament, including South Africa, Hong Kong, Wales, Australia, Belgium, Scotland, and the Philippines. The tournament has a prize pool of £250,000.
Commenting on the deal Betway Spokesman Anthony Werkman said, "Our sponsorship of the Betway Premier League Darts has been immensely successful for the past two years, and we're strengthening our relationship with the PDC by supporting another blockbuster darts format. I'm certain that the Betway World Cup of Darts will be yet another fantastic showcase for the sport and we are thrilled to be able to work closely with the PDC once again."
Professional Darts Corporation Barry Hearn also commented on the deal, noting: "This global event will be a great platform to showcase the Betway brand worldwide, with the World Cup of Darts' ever-growing popularity reflected by increased interest from broadcasters around the world as well as from nations wishing to be involved in the tournament."