Bet365 Holds 35.7% of Italy's Online Sportsbetting Market

Internet betting giant Bet365 has announced that they hold more than a third of Italy's online sportsbetting market, dwarfing its nearest competitor by more than 25%.

For the three months ending March 31st, 2016 revealed that Italy's sportsbetting wagers were €970 million. Of that number €346.2 million was wagered on Bet365, while Gala Coral's Eurobet site was second at €101.3 million (10.4%), and William Hill saw €75.9 million, which was good for 7.8%.

The study revealed that Bet365 has the highest payout percentage at 94.8%, while Unibet has 93.5%, and William Hill pays out 93%.

Conversely, land based sportsbetting for the same period was €788 million, and SNAI-Cogetech had €189.2 million of the market, while Lottomatica was second at €133.4 million and third was Eurobet at €126.4 million.

About the author

1 reply • Last post


Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6020
Thanks given: 2569
Thanks received: 798
15 April 2016 - 10:07pm

I'm afraid this numbers are valid not only for the Italian market but probably anywhere when Bet365 is in reach. Not surprised at all by this numbers and hopefully other sports bookies will improve their live betting platforms which is the main difference between Bet365 and the others I think.