Bet-at-home Violates ASA With Risqué Tweet

This story was published more than 4 years ago.

This week was a busy one for the UK Advertising Standards Authority, who ended up revealing that the betting firm Bet-at-home violated UK standards by being featured in a tweet by one of the company's affiliate sites.

The offending tweet came last November when the betting firm posted a picture of a woman pulling down her pants sporting a pair of panties that read: "If you can read this it's your lucky day." The tweet directed players to Bet-at-home, where punters could bet on a football match featuring Liverpool FC. The tweet violates UK advertising regulations, which forbid associating gambling activity with sexual prowess.

For their part, Bet-at-home contended that the tweet was not targeted at the UK, and noted that players who clicked the tweet would have been sent to the respective website for their country. That argument fell flat though, as the ASA claimed the site tweet was presented in English, had an English football team front and center, and didn't reference any foreign entities.

The ASA ruling means that Bet-at-home cannot post the ad or any similar spots in the future.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
4 replies • Last post


Card SharkCard Shark
Location: Romania
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18 April 2016 - 4:35pm

😀 I still can't see why this post was considered an offending one. Gambling is for 18+ and anyway it was just a women, I don't think it was something very indecent. But there are a lot of bizare rules in this world so you can expect everything

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18 April 2016 - 8:12pm

Yeah, I agree with that. It seems like some areas are a little prudish when it comes to ads/tweets/marketing/whatever.

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18 April 2016 - 10:26pm

There is a UK Advertising Standards Authority so I guess they have to be after someone even without too much sense, as the article started - this week was a busy one for them 😀 This was quite funny ad.

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20 April 2016 - 8:41am

UK, the land where professional footballers urinate in a glass at the Cheltenham Festival and throw the "result" over the crowd and reality tv stars flash their goodies when they see the paps. Yet, this tweet is too much lol