This week was a busy one for the UK Advertising Standards Authority, who ended up revealing that the betting firm Bet-at-home violated UK standards by being featured in a tweet by one of the company's affiliate sites.
The offending tweet came last November when the betting firm posted a picture of a woman pulling down her pants sporting a pair of panties that read: "If you can read this it's your lucky day." The tweet directed players to Bet-at-home, where punters could bet on a football match featuring Liverpool FC. The tweet violates UK advertising regulations, which forbid associating gambling activity with sexual prowess.
For their part, Bet-at-home contended that the tweet was not targeted at the UK, and noted that players who clicked the tweet would have been sent to the respective website for their country. That argument fell flat though, as the ASA claimed the site tweet was presented in English, had an English football team front and center, and didn't reference any foreign entities.
The ASA ruling means that Bet-at-home cannot post the ad or any similar spots in the future.