Nevada gaming group Scientific Games has announced that Danish gaming firm Danske Spil has granted it two major contracts relating to gaming and lottery betting.
As a result of the deals, Scientific Games will provide Danske Spil with gaming solutions as well as technology related to both gaming verticles. The contracts are a partial extension of a previous professional agreement between Danske Spil and SG, who has been supplying instant games to the gaming monopoly.
Commenting on the deal Danske Spil CEO H.C. Madsen said, "Scientific Games has demonstrated that their integrated systems technologies, expertise and quality of service meet the complex business needs of Danske Spil for secure lottery and gaming operations. We believe that a new open architecture system, advanced lottery numbers games and unified PAM solution will play an important role in our overall mission to increase revenues in the coming years."
Scientific Games Senior VP of Lottery Michael Lightman said, "The Danske Spil interactive PAM contract demonstrates that Scientific Games is on the leading edge of the convergence of the lottery and gaming industries, and offers the most complete technology solutions for progressive operators seeking to deliver a unified player experience across all games and channels."
Scientific Games was founded in 1973 by Gavin Isaacs and has become a giant in the gaming industry, specializing in lottery and gaming services. The company records billions in dollars in revenue annually, and the company currently owns land and online gaming specialist WMS Industries.