LeoVegas Extends Celebrity Juice Sponsorship

Internet casino group LeoVegas has announced that they have opted to extend their sponsorship of the popular ITV2 television show Celebrity Juice, continuing a deal that began last year.

The sponsorship will kick in once the show begins anew this month, and will include the complete 15th and 16th seasons as well as a Christmas Special that will air later this year. The deal will see LeoVegas getting exclusive branding on the ITV Hub, show website, and on the show's mobile app. LeoVegas will in turn promote the show on its social media platforms.

Commenting on the deal LeoVegas UK Country Manager Shenaly Amin said, "We're very excited to be continuing our sponsorship of Celebrity Juice. The fun and entertaining show aligns perfectly with the LeoVegas brand and continues to complement our ongoing marketing strategy to expand our audience within the UK. We're confident that this second round of sponsorship will be just as successful as the first, if not more so."

ITV Commercial Content Director Gary Knight also commented, noting: "We are delighted to extend our partnership with LeoVegas and The Specialist Works. The increased scope of the deal is testament to the work of all partners to make this a really special and successful relationship."

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18 March 2016 - 10:33pm

It seems like a good marketing move from Leo Vegas and why you should break a partnership that works successfully for years. To be honest I've had never watch the show but who knows I might do this in future.