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Carlton FC Drops Gambling Sponsor

This week it was revealed that Australian Football League club Carlton has dropped their sponsorship deal with William Hill in an effort to join the league in taking a stronger stance on social issues on the continent.

Instead of keeping a betting firm, the club is instead partnering with the Victorian Responsible Gambling Foundation, with whom it signed a three-year sponsorship deal. In recent years, the AFL has tried to move toward becoming a more socially responsible brand. Thus far, eight AFL clubs have cut ties with their gambling sponsors.

Commenting on the switch Carlton CEO Steven Trigg said, "It's a cultural shift. There's a lot of things at Carlton we've been aiming to and are shifting. Our desire (is) to be leaders in a host of social issues and this one's really important.

"To call out the elephant in the room, there's been a perception of Carlton over a long period of time in terms of its (poker machine) venues and it's not incongruent, it's totally congruent to take a responsible gambling position right across the club and we're very pleased to be involved."

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Fortune HunterFortune Hunter
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21 March 2016 - 10:31pm

It's maybe a right move for the club but it's also an important fact that they could afford to cut down their deals with a gambling companies. It also speaks about fine the Australian economics and the responsible social attitude of the club but for sure in many other parts of the world this would be impossible due to financial reasons.

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