Internet betting firm Unibet has announced that they have signed a content supply deal with Commologic and will provide the company's casual betting BetUP product as a result.
The new product will give players the option to get in on live sports bets, and can be played via desktop and mobile platforms.
Commenting on the agreement Unibet Head of Sportsbook Erik Bäcklund said, "At Unibet we are very much focused on innovation and we believe that BetUP has great potential as a fan engagement tool. Both the online gaming industry and the way we consume media are changing and BetUP provides a friendly and entertaining second-screen live betting experience for casual players."
"We expect the product to be popular with existing customers, but also to act as a solid entry point for the less betting-savvy sports fans, who currently don't bet online."