Australian betting firm Tabcorp has announced that they will enter the UK Gaming market sometime this spring.
Tabcorp will enter the UK gaming market through News UK, who will launch the betting brand Sun Bets. The new betting group will offer a variety of sports bets, which will use the customer base from the popular newspaper, which has more than 10 million readers weekly.
Commenting on the new product Tabcorp CEO David Attenborough said, "It is a natural step for us. We have worked with News Ltd. closely in Australia and built up a high degree of trust. They have one of the strongest brands in the UK with half of the UK betting population regularly reading or engaging with The Sun."
The agreement between Tabcorp and the News is good for the next ten years, but can be extended if certain performance criteria are met.