PokerStars to Launch in New Jersey in March

Canadian betting group Amaya Gaming has announced that their PokerStars brand will launch in New Jersey beginning March 21st, 2016.

The launch in the Garden State comes after years of wrangling and attempts by Amaya and former PokerStars owner The Rational Group to enter the market, including proposing purchasing the Atlantic Club Casino, all of which were turned down by the New Jersey Division of Gaming Enforcement. Amaya was finally granted a gaming license last year, and has been gearing up to partner with the Resorts Casino Hotel to offer its games throughout New Jersey.

Commenting on the launch Amaya Gaming CEO David Baazov said, "PokerStars is the global leader in online poker and trusted by its customers for its robust and innovative technology, world-class security and game integrity. We are honored and excited to now bring these experiences to New Jersey. We're also thankful to Morris Bailey and the fine team at Resorts Casino Hotel in Atlantic City and look forward to a successful collaboration."

Resorts Casino Owner Morris Bailey also commented on the pending launch, noting: "Resorts Casino Hotel continues to be the preferred Atlantic City partner and home for outstanding global brands. First with Mohegan Sun and Jimmy Buffett's Margaritaville and now, with PokerStars joining that portfolio, Resorts is poised to offer players the best online and bricks & mortar casino experiences anywhere. We expect that the launch of PokerStars will further spur the positive momentum we have already made in the New Jersey online gaming market."

PokerStars is the largest online poker company in the world, dominating the global market on both desktop and mobile devices. The company was purchased by Amaya Gaming for $4.9 billion in 2014.

Casino Listings will update this story as the launch date nears.

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27 February 2016 - 2:12am

Amaya is one of the leading companies in the gambling business and Atlantic City was maybe the last target that they needed to become in a monster company at the market really. No doubt it's huge for them to launch in New Jersey after so many years of waiting.