Playtech and Endemol Extend "Deal or No Deal" License

This week internet gaming firms Playtech and Endemol Games announced that they have signed a three-year deal that will see Playtech retaining exclusive UK rights to the Deal or No Deal Bingo game.

The deal will see Playtech retaining the rights to the popular product, which it offers to several of its largest UK casino partners. The company will be working to enhance the game for mobile devices as well as make it run in the best manner possible.

Commenting on the deal Playtech Bingo CEO Dan Phillips said, "Deal or No Deal Bingo is one of our most popular branded bingo products and one we continue to take to new heights. We're delighted to have renewed our licensing agreement with Endemol Games and have further big plans for the product in the months and years to come."

Endemol Games Managing Director Owain Walbyof added: "Playtech have done a fantastic job creating a market leading bingo product whilst distributing to many of the UK's top bingo brands. We are happy to extend our partnership and look forward to delivering new and updated bingo games as part of our exclusive partnership."

Endemol Games is a UK firm that is a subsidiary of the Dutch media group Endemol, and develops a series of betting games based on hit television brands such as Deal or No Deal, Big Brother, The Money Drop, and others.

About the author