GVC's recent acquisition Bwin.Party may see its PartyPoker brand expanding into new territories, as the new owners want to push a more aggressive strategy for the betting firm.
Previously PartyPoker was quick to abandon markets where legalities came into question, but under GVC's guidance the group will not hesitate to enter gray areas, where gambling isn't completely illegal, but regulation is lacking. Some estimates say that PartyPoker could jump into as many as 21 betting markets.
The majority of the markets set to be entered will not include European markets according to PartyPoker's CEO, who did acknowledge that his group has begun setting up preliminary operations in those markets.
Casino Listings will update this story as more developments arise.