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US and Italian betting firm International Game Technology has announced that it has signed a licensing deal with the Life is Good apparel company, and will develop lottery games as a result.
As a result of the deal, Life is Good lottery products will be distributed throughout North America, with scratch tickets and online lottery games being distributed, as well as ball-draw games, which are more traditional style games.
Commenting on the deal IGT North American Lottery CEO Michael Chambrello said, "IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes. We are looking forward to bringing customers a robust Life is Good lottery program that will support the Life is Good mission - to spread the power of optimism and help kids in need."
Life is Good CEO Bert Jacobs added: "Life is Good is looking forward to working with IGT in developing a strong lottery program that is aligned with our work to help kids by funding educational programs. We find tremendous value in partnering with companies that share our vision and give back to the community."