Hard Rock to Build Casinos in Brazil

Hotel and casino brand Hard Rock International has announced their plans to build a series of Hotel Casinos in Brazil, catering to the 77% of the country's citizens who plan to vacation within their home borders.

The new hotels are set to be called Hard Rock Hotel Brasilia, Hard Rock Hotel Caldas Novas and Hard Rock Hotel Itapema, and will cater to the country's population of 200.4 million. The casinos are set to open in the coming years, and will each introduce hundreds of rooms along with casino parlors and restaurants.

Commenting on the new properties Hard Rock International VP of Global Hotel Development Marco Rocca said, "Brazil has officially entered the world stage, seeing an increased appeal in international travelers, while its natural and cultural attractions continue to be a driving force for domestic travel."

"Brazilians have always been great fans of the Hard Rock brand and we could not be more excited to announce Hard Rock Hotels & Casinos entrance into the country, whose famed lively culture is in tune with our brand."

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23 February 2016 - 10:38pm

Obviously the company see the great potential that Brazil has to become in a really great place for tourists and local punters of course. I think this would be a successful move not only for Hard Rock as a brand but for Brazil as a country as well, probably many new work places will be created by that project, so it's for good I think.