UK betting firm BetVictor has announced that they have opted to extend their sponsorship of the Professional Darts Association World Matchplay tournament.
As a result of the deal, BetVictor will remain the title sponsor of the tournament through 2018, and will gain exclusive marketing rights, including signage at the event. BetVictor has been a continuous sponsor of the event since 2013, and the partnership has given BetVictor a lot of visibility throughout the years. This year's World Matchplay event will take place from July 16th through the 24th at Winter Gardens in Blackpool, UK.
Commenting on the extension BetVictor Director of Sportsbook Matt Scarrott said, "The week is not only one of the most eagerly-awaited events on the darts calendar, but is now an integral part of the summer of sport and a wonderful vehicle to showcase our brand to a global audience."
PDC Chairman Barry Hearn also commented, adding: "The BetVictor World Matchplay is a prestigious championship at a world-famous venue, and always provides a thrilling nine days for fans watching live at the Winter Gardens, live on Sky Sports or worldwide."