Unibet to Sponsor Essex County Cricket Club

Internet betting firm Unibet has announced that they have signed a sponsorship deal with Essex Country Cricket Club through the 2017 season.

As a result of the deal Unibet will become the Essex CCC's Official Betting Partner and will gain exclusive marketing rights at the team's stadium as well as the ability to pass out free wagers and materials.

Commenting on the deal Unibet UK Marketing Manager Chris Watson said, "As official betting partner we look forward to providing Essex CCC fans with a variety of exciting and innovative bet types while allowing people to bet live in play, with ball-by-ball betting on big matches."

Essex CCC Ambassador Graham Gooch added: "The backing of such a large company can only bode well for the future, as the club looks to grow both on and off the pitch."

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19 January 2016 - 12:10am

Cricket is one of the finest games for sports betting I think, there's just so many betting options for the players which is also a nice thing for the bookies itself of course. That's why I'm not surprised that a famous bookmaker like Unibet decided to sign a deal with a Cricket instead of a Football team which would be much more traditional from a bookies side. As a fan of this sport I'm glad and looking forward to this partnership.