Amaya owned poker giant PokerStars has gained a Danish sportsbetting license and will soon begin offering the wagers on its service within the country.
The license was granted by Spillemyndigheden, which serves as the country's gambling regulator and carries a temporary one-year term, although PokerStars is planning to file for a five-year term.
Pokerstars has been looking to expand on its core poker business by focusing on recreational players as well as offering casino and sportsbetting services to their clients. The wagers won't go live right away, but will instead be introduced at a point to be named later.
Commenting on the licensing Amaya VP of Corporate Communications Eric Hollreiser said, "Online betting is an exciting pastime for sports fans and provides a way for them to put their passion and knowledge to the test in competition with friends and other fans."
"We're pleased to offer sports betting under a licence that ensures local oversight of the industry and allows PokerStars to bring its gaming expertise and high standards of integrity, compliance and security to Danish bettors. This furthers Amaya's commitment to the responsible growth of online gaming by supporting local regulation that protects players, creates a viable, competitive marketplace and provides revenue for local governments."