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Internet sportsbetting firm Intralot has announced that it will be offering mobile sportsbetting services in Kenya after it inked a deal with Acumen Communications Limited.
The agreement between the two groups will see $15 million invested in the new betting brand mCheza, which will eventually expand to cover the African continent's eastern countries. The new service will be sanctioned by the Kenya Betting Control and Licensing Board, and mobile services will be supplied by Safaricom.
Commenting on the deal mCheza CEO Peter Karimi said, "Numerous sports, markets and betting modes will be incorporated on the platform in the first quarter of 2016, with live betting to follow thereafter."
Intralot Business Development Manager of European and Africa Antonis Markopulos added: "Research has revealed there is increased potential for growth of online mobile gaming in Africa. By investing in this market; we look forward to improving the lives of Kenyans as they connect with their favorite teams."