The deal will see mybet getting NYX's gaming library via the Open Gaming System. mybet wanted to find a developer and platform that could handle mobile games, and NYX fit the bill for the application. The operator will also be able to take advantage of the company's marketing and loyalty services, which are designed to keep players engaged in the action.
Commenting on the deal mybet CEO Zeno Oskko said, "mybet's strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals. By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels. We are delighted to be partnering with the NYX team and look forward to launching at the earliest opportunity. "
NYX Gaming Executive Vice President of Business Development David Flynn said, "This is a very exciting opportunity for both mybet and NYX. mybet have been undergoing a process of change to refocus their business. I am extremely confident that together we will achieve a much-improved result for their business. The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients. Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market."