Internet casino Casumo has announced that it has gone live in the United Kingdom after the company successfully integrated the pound sterling into its financial platform.
Casumo is an online betting site that went live in 2012 and has been offering its games in the Nordic region utilizing the Net Entertainment gaming platform. Over the past 12 months the casino has claimed to have doubled its active players and is boasting very positive financials.
The casino is hoping to cash in on a PR blitz that tackles the bordem factor that sets in at many British towns, telling players to reach for their mobile devices and give the slots a few spins.
Commenting on the marketing effort Casumo marketing officer John Harmander said, "Many people's first instinct when bored is to play a game on their phone, tablet or desktop and we look forward to many thousands of Brits using Casumo's casino adventure as the perfect antidote."