Internet betting group Betsafe has announced that they have signed a deal with Premier League club Manchester City and will become the group's Official Betting Partner.
As a result of the deal Betsafe will be granted some exclusive marketing opportunities as well as well as signage and LED advertising at the club's home stadium. Betting kiosks will also be offered at Man City events, giving punters the chance to get in on the action.
Commenting on the deal Manchester City FC Commercial Director Omar Berrada said, "We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men's and Women's teams."
A statement from the club said, "Through in-stadia initiatives, including betting kiosks, fan activations at the Etihad Stadium, access to exclusive behind the scenes footage, LED advertising and an online presence as the club's official betting partner, Betsafe and Manchester City FC will work together to continuously enhance the partnership."