Internet betting firm Betsafe has deployed a unique, if somewhat odd new way to promote their Rugby World Cup bets by implementing a game at pub urinals where players pee to have digital rugby players avoid tacklers.
The campaign is set up using monitors above the urinal along with motion sensors inside the bowl. Players will command a player who runs down the field, controlling a runner's moves by aiming their streams left and right. Players are awarded points for run distance and tackles dodged.
Rugby player Kyran Brackley is promoting the unique campaign and can be seen in a video below:
Have you taken part in the Betsafe Rugby Challenge? What are your thoughts, and can you post your high score below?