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Internet betting site 188Bet has announced that they have signed a sponsorship deal that will make it the Official Betting Partner for the Yonex All England Badminton Open, which is set to begin in March of 2016.
The Open will be one of five events that comprise of the BWF Super Series, and is one of the three events that 188Bet will sponsor. The deal will give the sportsbook operator exclusive marketing and branding opportunities.
Commenting on the deal Badminton England CEO Adrian Christy said, "We are constantly seeking partners who can bring greater fan engagement and experiences across our events and activities and I am really excited with some of the plans that 188BET have for our flagship event."
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