This week the Swedish gaming regulator Lotteriinspektionen published their first half 2015 financial results, noting a market valued at SEK 9.92 billion, but noting that roughly 20% of the gaming market is controlled by offshore firms.
For the first half of the year land and online operators licensed in Sweden brought in Gross Gaming Revenues of SEK 7.9 billion. Unlicensed groups group in SEK 2 billion, which is up 5% from the same period last year. Those numbers come after the regulator began issuing warnings to some offshore operators about illegally operating in their country, as advertising for offshore sites has fallen SEK 140 million to to SEK 1.5 billion.
State gambling monopoly Svenska Spel saw its online operations rise 9% to SEK 819 million, but land revenue fell 5% to SEK 3.5 billion. The entire company saw its first half revenues dip 2% to SEK 4.3 billion.
Lottery operations in the country brought in SEK 1.1 billion during the half, and horseracing saw ATG's online numbers rise 13% but overall numbers sagged 4% to SEK 1.8 billion.