Betting firm NetPlay TV has released their first half 2015 financial results, noting a slight dip in net revenues but an increase in new depositing players.
Key financial indicators for the first half ending June 30th, 2015 were:
21 percent increase in new depositing players to 42,305 (H2/2014: 35,102)
13 percent increase in active depositing players to 63,411 (H2/2014: 56,079)
Net revenue of GBP 12.7 million (H2/2014: GBP 12.9 million)
Average revenue per active depositing players across casino-only brands of GBP 273 (H2/2014: GBP 270)
Adjusted EBITDA increased to GBP 1.3 million versus prior periods on a like-for-like basis (H2/2014: GBP 0.1 million)
Betting and gaming duties expense of GBP 1.9 million (H2/2014: GBP 0.4 million following the introduction of the UK Point of Consumption duty
Marketing expenditure reduced by 24 percent to GBP 4.5 million (H2/2014: GBP 5.9 million).
Adjusted profit before tax of GBP 1.1 million (H2/2014: GBP 1.2 million) and reported profit before tax of GBP 0.2 million (H2/2014: loss of GBP 1.1m)
Commenting on the results NetPlay TV CEO Bjarke Larsen said, "We are very pleased to report our decisive action at the end of 2014 has delivered such a positive outcome with all of our KPIs holding strong. In a post POC market, our strategy to focus on TV-led customer acquisition, supported by digital marketing, has proved successful."