Internet betting software developer Gambling Gaming has announced that it has signed a content deal with Playboy Enterprises and will develop mobile casino games using the brand in the future.
As a result of the deal Gamblit will release skill style games in mobile format and will see games released in the UK as well as inside land casinos in Atlantic City and Las Vegas.
Commenting on the deal Gamblit Gaming CEO Eric Meyerhofer said, "Playboy is an incredible company with a rich history, both in casinos and arcades. Being able to create brand new skill-based gaming experiences that help us grow our audience of consumers with an iconic brand like Playboy is a dream come true!"
Playboy Enterprises President of Global Licensing Matt Nordby added: "Real-money gaming is a thriving industry and Gamblit is an innovator in the space. We believe that consumers will be drawn to the powerful mobile and land-based skill gaming experiences that we create together."