Swedish betting firm Net Ent has announced that their first series of games has gone live in the US betting market, as the Borgata online casino in New Jersey has begun offering the developer's titles.
The launch comes after Net Ent was granted a transactional waiver by the New Jersey Gambling Control Board earlier this month and is the first time that the company has offered its games within the borders of the United States. Bwin is also set to offer Net Ent games in New Jersey, but the launch has not occurred as of press time. Games included in the launch are Gonzo's Quest, Flowers, and Jack and the Beanstalk, with more games to follow in the coming weeks and months.
Commenting on the launch of the games Net Ent CEO Per Eriksson said, "We've focused on establishing our footprint in North America and our goal was set to be live during the second half of this year. I'm very pleased that we have delivered on our promise."
Net Ent is still awaiting a full gaming license in the Garden State, but the transactional waiver allows them to offer games while the application is pending. The group is looking to offer free play versions of its games in selected land casinos throughout the country in an effort to build a following should online gaming be more widely regulated in the future.