Bet365 in Hot Water in Australia

This story was published more than 8 years ago.

Internet betting giant Bet365 has found itself in a bit of hot water in Australia this week after the Australian Competition and Consumer Commission took the company to court over various promotions and terms, with the court ruling in favor of the Commission.

Bet365's Australian branch as well as Hillsdale went to court over what the Commission claims to be deceiving advertising practices, which harm punters. The court ruled that the company was guilty of violating laws regarding deceiving ads in the country. The offending ad was a 10 month promotion in which Bet365 offered $200 in free bets to new customers but failed to mention that punters had to wager their deposit as well as the promotion three times before they were allowed to cash out.

During his ruling Justice Jonathan Beach said, "New customers who had not previously used such types of services were drawn into this web of deception."

Bet365 will now head to a new trial where penalties will be determined for the violation.

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Jeremy Wilson // Senior Editor
Jeremy Wilson
Jeremy has senior editorial responsibilities across all areas of the site. He lives in Sydney, Australia and has been working with Casino Listings in various roles since its inception in 2007. His go-to game is Blackjack.
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14 September 2015 - 1:17am

This is an interesting case because Bet365 is more or less doing the same thing here as what every online gambling company does everywhere else: i.e. advertise "free bets" which an asterisk and long list of terms and conditions that include a wagering requirement. The court has ruled that they can't call anything with a wagering requirement "free" because it could deceive people who have no idea what a wagering requirement is into thinking that they are getting something for nothing. It will be interesting to see how this changes their marketing efforts.

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