Internet betting site Unibet has announced that they have struck a deal to purchase operator iGaming Holding for a consideration of €79 million.
Unibet will pay €59 million in cash upfront, with an additional €20 million possible if performance goals are reached in the next few years. The deal will see Unibet purchasing 100% of the company should the deal be approved by gaming regulators.
iGame Holding is an operator whose focus is on Nordic betting markets, and had Gross Win Revenues of €13.7 million during the first half of this year. The company had more than 75,000 active customers in the second quarter, providing a lucrative market for Unibet to target moving forward.
Commenting on the deal Unibet CEO Henrik Tjärnström said, “The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross-channel and product expertise with their local focus. As the majority of the iGame revenues comes from Casino, our joint plan is to keep a number of these brands as a complement to our existing brands, Unibet and Maria.”